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advertising management

 marketing administration Essay

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Multiple Options:

1 . It is a strategy where items are made without taking into consideration the choices or tastes of customers. b. Development concept

installment payments on your It involves individuals who purchases products or services for personal use but not for manufacture or reselling. d. Buyer

3. Is it doesn't groups of folks who interact formally or informally influencing every single other‟s attitudes& behavior. c. Reference groups

4. The concept of the product that passes through various changes in its total life known as: a. Product life cycle

five. It refers to unique group of brand associations that manufacturer strategist plans to create or maintain: c. Brand personality

6. This involves a pricing technique that charges customers different prices for the same product or service.

b. Cost discrimination

six. It refers to an agreement where another company through its own promoting channel offers the products of one producers.

g. Strategic route alliance

almost eight. It requires facility comprising the means & tools necessary for the movement of passengers of goods.

c. Transportation

9. The advertising which is used to inform consumers in regards to a new product or perhaps feature & to build major demands is known as:

b. Informative advertising

10. A form of art that anticipates the likelihood of economic activity on such basis as certain presumptions:

w. Sales foretelling of

Part Two:

1 . Define Marketing Blend.

Marketing mix is a key concept in modern advertising involves almost everything that an advertising company can use to influence consumer awareness favourably towards its products or services in order that the consumer as well as the organizational targets are attained. Prof. Neil H. Borden first applied the term " marketing mix” in 49 to include in the marketing process factors such as distribution, promoting, personal providing and costs. Its generally accepted while the use of the ‘four P's' conveying the strategic position of a product in the market place....

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