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Airasia Swot

 Airasia Swot Essay

FOREWORD

Goal and Subject

The purpose of this kind of report is to conduct a SWOT Analysis of Asia's largest low-cost airline, Malaysian carrier AirAsia. An extensive SWOT analysis can be conducted to know the Strengths and Weaknesses in the airline's inner environment and respective Options and Hazards in the external environment. Methodology

The statement has been created with the use of various online sources, catalogs and other industry-related documentations. Limitations

Major obstacles faced during the analysis were the lack of readily available statistics and data concerning the market. Acknowledgement

I actually am extremely indebted to anyone who helped in the research and system of this statement.

TABLE OF CONTENTSPAGE

LUCT COVER WEB PAGE 1

SUBJECT COVER SITE 2 FOREWORD 3

DESK OF CONTENTS 4 LIST OF FIGURES 5 ABSTRACT six

1 . 0INTRODUCTION 7

1 ) 1INDUSTRY VIEW 7 1 ) 2COMPANY BACKGROUND BACKGROUND 8 1 . 3COMPANY OPERATIONS twelve

2 . 0SWOT ANALYSIS – AIRASIA doze

2 . 1STRENGTHS 12

installment payments on your 2WEAKNESSES 13

2 . 3OPPORTUNITIES 14

2 . 4THREATS 15 3. 0CONCLUSION 16 some. 0RECOMMENDATION 18

5. 0REFERENCES 18

LIST OF FIGURESPAGE

Figure one particular 10

SUMMARY

The statement focuses on an elaborative examine of AirAsia's business environment to measure the various problems and prospects it is exposed to in the current remarkably competitive centre. An internal analyze of the business has enabled to identify the core talents and underlying weaknesses. At the same time, various possibilities and potential threats have been recognized which might have an important influence upon AirAsia's organization operations. AirAsia's most prominent strength lies in their highly rewarding Low-cost Business design. This is related to their persistent drive of dragging costs down through operating over a no-frills principle. AirAsia, nevertheless , has experienced difficulties in operating all their flights on time leading to several directives from your government to enhance their on-time performance. Alternatively, AirAsia offers great potential in improving its voyager traffic spurred by the good growth of major Asian economies leading to a sizeable middle-class. On the contrary, increasing oil rates will magnify its gasoline costs which will currently be the cause of about 62 per cent of its annual operating costs. The daily news further necessitates on the need for expanding AirAsia's revenue programs to create a even more sustainable and comprehensive income model. A major overhaul of its assistance delivery process is required to conquer the troubles of on-time performance. As well, subsequent in-depth analysis in the emerging economies should be thoroughly carried out to capture the first mover benefits. Moreover, in minimizing the chance of rising gasoline costs, AirAsia should consider making the most of its hedging policy.

1 ) 0INTRODUCTION

The purpose of the report is to provide a medium info sharing among various stakeholders of AirAsia. The record will also be useful for further research purposes by academicians. Various online options, books and other aviation sector documentations were used in conceiving the report. 1 . 1INDUSTRY OUTLOOK

The chilly reality is the airline market is difficult to gauge and complex in structure. Most markets eventually mature in intensely competitive arenas where very few players are able to make consistent revenue. Asian flight companies have appreciated a few years of healthy comes back, reflecting comparatively light competition and...

Recommendations: Retrieved Apr 10, 2008, from

http://www.airasia.com

Retrieved The spring 17, 08, from

http://www.fireflyz.com.my/about/company-profile/

Retrieved Apr 22, 08, from

http://www.flightglobal.com/articles/2007/12/18/220288/asian-carriers-cautiously-optimistic-about-2008.html

Retrieved Apr 20, 08, from

http://www.flightglobal.com/articles/2007/09/24/217001/solid-results-for-asia-pacific-carriers.html

Retrieved 04 15, 08, from

http://www.malaysiaairlines.com/getfile/78aa4d9c-4963-4083-8063-be16e50d4b5a/BTP2.aspx

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