Akshay Pillai Ferrari Vs Lamborghini

 Akshay Pillai Ferrari As opposed to Lamborghini Composition

Padmashree Doctor D. Con. patil University`s Department Of Business Managing

Brand – Akshay Pillai Core " C” Roll No . 013100 Business Economics Project

" A comparative study on same sector according to functioning of Ferrari & Lamborghini”





Corporate and business Affaris

Specialized Partnerships

Sales History

Swot Analysis

Promoting Mix

Ferrari 458 Italia

Ferrari F12Berlinetta

Ferrari Washington dc

Ferrari FF


Scuderia Ferrari

Ferrari in India



Lamborghini Gallardo

Lamborghini Aventador

Swot Analysis

Lamborghini in India

Ferrari vs Lamborghini


Assessment Continued



Parent or guardian Company



Expensive car



Tagline/ Slogan

Ferrari, the car for masons and illuminati;  Everything we do is usually driven by Ferrari; Our company is The Competition USP

Best in class sports cars having remarkable engines and latest technology


Sports car to get affluent and elite customer

Target Group

Targeted toward elite course customers searching for a brilliant cool driving knowledge Positioning

Positioned as a high grade sports car developing company offering best features and latest technology as well as best in class nice looking overall driving experience

Ferrari T. p. A.  is an Italian sports car manufacturer based in Maranello,  Italy. Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the business sponsored motorists and produced race cars ahead of moving into production of street-legal vehicles as Ferrari S. g. A.  in 1947. In 1969,  Fiat S. s. A.  became a shareholder of Ferrari and now its majority owner. Throughout their history, the company has been observed for its ongoing participation in racing, especially in Formula One, exactly where it has experienced great success. Ferrari road autos are generally seen as a symbol of speed, high-class and wealth.


Enzo Ferrari was not initially thinking about the idea of generating road automobiles when he shaped Scuderia Ferrari (literally " Ferrari Stable", and usually accustomed to mean " Team Ferrari", in 1928 as a recruit for novice drivers based in Modena. Ferrari prepared, and successfully ran, various individuals in Alfa Romeo cars until 1938, when he was hired by Alfa Romeo to head their particular motor race department. In 1941,  Alfa Romeo was confiscated by the fascist government of Benito Mussolini as a part of the Axis Powers' war effort. Enzo Ferrari's division was small enough to be not affected by this. Because he was forbidden by contract from sporting for several years, the Scuderia briefly became Auto Avio Costruzioni Ferrari, which ostensibly produced machine tools and aircraft add-ons. Also known as SEFAC (Scuderia Enzo Ferrari Auto Corse), Ferrari do in fact develop one contest car, the Tipo 815, inside the non-competition period. It was the first genuine Ferrari car (it debuted at the 1940 Mille Miglia), although due to World War II it noticed little competition. In 43 the Ferrari factory relocated to Maranello, wherever it has remained ever since. The factory was bombed by the Allies in 1944 and rebuilt in 1946, following the war concluded, and included a works for road car production.

166MM Barchetta The initial Ferrari road car was the 1947 125 T, powered with a 1 . 5 L V12 engine; Enzo Ferrari unwillingly built and sold his automobiles to fund Scuderia Ferrari.[2] Early in 1969, Redbull took a 50% stake in Ferrari. An immediate effect was a rise in...


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