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Kfc Marketing Paper

 Kfc Advertising Paper

Marketing mix of KFC:

Kentucky Fried Chicken breast Corporation, commonly known as the KFC Corporation is definitely the world's most leading and popular chicken restaurant sequence. The company is based in Louisville in Kentucky. The firm can be part of the Yum! Brands, the greatest system restaurant company on the globe with presence in more thirty-six, 000 places around the world. Item of APPLEBEES:

The main item of KFC is the fried chicken in its various types like flavours & snacks, plated dishes, sandwiches and sides. Along with this they provide number of salads and desserts. KFC specialize in Original RecipeВ®, Extra CrispyВ®, Kentucky Grilled Chickenв„ў and Initial Recipe Pieces with home-style sides, Honies BBQ Wings, and recently made rooster sandwiches. The product of APPLEBEES is unique and is widely renowned among the consumers for its Unique RecipeВ® deep-fried chicken that was prepared with its exclusive and key blend of 10 herbs and spices in the same manner as made by Colonel Harland Sanders who also founded APPLEBEES. The products of KFC happen to be customized to accommodate the tastes of the people in the land in which it is operating. There are over 300 products of KFC across the world ranging from the salmon sub in The japanese made from the commonly available salmon fish to the Kentucky Grilled Chicken in the United States. Place element of KFC:

The channel of distribution of KFC is known as a single level distribution program wherein APPLEBEES distributes its products to the consumers directly without any intermediaries. After targeting the urban, youth population as well as the family sector, the shops of APPLEBEES are easily placed in department stores, and close to colleges, outlets, theatres, thereby enabling improved footfall to the outlets. In a few selected countries, KFC presents free home delivery to offices and homes. Value of APPLEBEES products:

The most frequent pricing technique followed by KFC in most of its operating markets may be the skimming technique. The products of KFC will be priced excessive initially and are targeted to the top...

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