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CITYCELL,

 CITYCELL, Dissertation

1. 0 Intro:

The history of mankind proves that connection is a very essential in the daily life with the common people. After that, there have been attempted in produce communication much easier people have been concentrating on that and such since today we see the birthday of the latest equipment of connection and telecommunication. Bangladesh can be not so a long way away from this kind of technological breakthroughs, compared with the rest of the world. The country offers witnessed an instant boom inside the mobile phone market. Within the last 1 decade, the person base of mobile phones provides skyrocketed to massive dimensions. There are at the moment five companies in the industry, specifically, CityCell, GrameenPhone, AKTEL, Banglalink and Teletalk. The Pacific cycles Bangladesh Telecom Limited owning CityCell launched cellular mobile phones in Bangladesh using AMPS technology in the early nineties. Initially a monopoly, the company charged reduced price for connections and was cost-effective only the upper-upper segment in the country, particularly for residents of Dhaka and Chittagong. Their network was also restricted to this Dhaka-Chittagong region. They are still appreciated by many because of their initial emptying. In those days, that they became a symbol of affluence. 3 years later, Grameen Phone and AKTEL (TMIB) came up with GSM technology and soon Sheba Telecom implemented suit with WLL technology. Subsequently Pacific cycles Telecom made to CDMA 1 and Sheba configured with GSM. With the entrance of DOCTOR and TMIB into the field, price emerged down drastically to be provided by the uppr and middle class sections of metropolitan population and network coverage expanded countrywide. Till then, all operators supplied full-fledged reference to at least NWD and T& T connectivity. Right now there after, condition owned land phone on-line provider BTTB refused to provide any more inter connectivity with land mobile phones to cellular phone operators for more subscribers. At this time it can be certainly assumed that, the market to get mobile phones in Bangladesh is by any scale, appealing. For portable operators, at least 2 things are really worth to be given birth to in mind. Firstly, the key product alone is a extremely technical assistance, so brand-image and visible product features are needed to differentiate the item. Besides, a recent study shows that awareness standard of different target market is extremely high. Almost everyone that can operate and afford a cell phone knows about the service and also the brand of top rated three operators. So , to get the best three players, the game is to generate all the trial as is feasible by switching nonusers and at the same time retaining you. Since the industry has just began to approach the mass part, new market penetration appears to be the least expensive technique.

1 . one particular Origin in the report

This internship survey was performed to fulfill the partial requirement for the completion of the BBA Program of North To the south University. My spouse and i joined Pacific cycles Bangladesh Telecom Ltd as an innere for the time May to August 06\. It has been a very interesting experience, one that offers provided an in-depth perspective into the actual workings of an organization. I have already been able to supply a view with their operations and in addition learn from individuals who work in Metropolis Cell regarding the daily problems encountered and the increased business concerns in general. The youth industry today is definitely an technologically aware, a portion of society that has been effective in modifying the application and use of digital technologies in unprecedented methods (Selian, 2004). This market segment is here defined as the range of teenagers and young adults between age of 13-28 comfortable conversing via cellphones and playing with digital appliances than any previous era with using the Internet, building websites. Understanding the children segment can be core towards the long-term achievement of the portable industry (Wireless World Forum, 2005). The younger generation represent Distinct sectors in the market with high funding available, a...

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