Corporate and business Strategy: Gatwick United

 Essay on Corporate Approach: Manchester Combined


4G – Corporate Strategy

Job 2

Term of the student: AMINE JIRARI

Class: 4G5


You should, read the Gatwick United Case carefully, then simply, answer the questions using the template supplied.


-- Individual structured

- Font: Times Fresh Roman, 12, single space

- Greatest extent 4 pages (See below)

o Web page 1 (list of stakeholders)

o Page 2 (Stakeholder mapping: real situation through the case) um Page a few (Stakeholder mapping: preferred situation)

o Site 4 (Justify the " preferred” mapping)

Question you: Please, list all the stakeholders of Gatwick United, and sort all of them on, depending on pertinent conditions

First of all, we intend to give a definition of the word " stakeholders”. Actually according to the definition given by Miss Castellano's course, this term means: " groups or perhaps individuals afflicted with and affecting organizational objectives” (Freeman and McVea 2005). Then we could classify stakeholders by groups: internal or perhaps external stakeholders. In this example, we are digesting to list the stakeholders of Manchester United.

Internal stakeholders:

Plank of company directors: Martin Edwards

Executive directors: Peter Kenyon (chief executive)

Managers: Sir Alex Ferguson

Employees: Personnel, players (Van Nistelrooy, David Beckam, …)

The Manchester United Satellite (MUTV)

External stakeholders:

Opponents: FC Barcelona, Real This town FC, Chelsea

Customers: supporters/admirers all over the world (from working category or large class)

Units: New York Yankees (baseball team), Broadcasting Company, SFX players' agent Organization, which are monetary partners

Beneficiaries: Vodafone, Nike

Investors: big shareholders, small shareholders

Community: EUFA, FIFA, G14 which can be international sports activities organizations

Medias (especially British Medias)

Now we are going to fill out the stakeholders mapping in order to identify their power and level of fascination.

Question 2: Please, submit the stakeholder map of Manchester Combined based on the info provided in case


Problem 3: Please, fill out the stakeholder map of Stansted United for a " desired situation”


Question 4: Please, rationalize your choices about the way you filled out the map of the " preferred situation”.

Now we are going to warrant my selections by placement me toward Manchester United what is the most advantageous for the company.

First, it is necessary to reduce the power of the players' agents (SFX) because they will negotiate agreements at the ideal price to have big commissions which makes climb up the bid as well as the company (Manchester United) manages to lose money. Additionally , the membership negotiates better contracts when it's directly made with the players.

Subsequently, it is essential to limit the power of the manager Friend Alex Ferguson because there is a too big dependence of him. In fact , in case the club wishes to earn more as a result of its marketing and commercial serves it would be required to get rid of that. Remember us; it was Alex Ferguson who had decided to promote Beckam to the Real This town football club as the player represents an important part in the promoting incomes in the club.

With regards to the Medias, it is necessary to decrease their very own capacities of actions. It really is them who detain and spread the info and of this fact they can be capable of destroying the organization image plus the notoriety from the club. Let us not forget that involves the 4th electricity!

On the other hand, it might be interesting intended for the membership to increase it is partnership while using Yankee's group by increasing their electricity, to export their picture outside the country and outside European countries and jump on other proponents and have more admirers on the globe. In the same order of ideas Nike stays an associate to preserve as a result of 50/50 contract that connects the 2 firms. Indeed, the club signed with the most famous brand in regards to the sport a contract which allows that to make climb its numbers.

Finally, it is...

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