close

Ikea Marketing Plan

 Ikea Marketing Plan Dissertation

MARKETING PREPARE

INTRODUCTION3

IKEA HISTORY AND ENVIRONMENT3

IKEA GOAL MARKET6

SHORT PRODUCT OVERVIEW8

COMPETITIVE REVIEW9

Product Positioning9

Competitions9

DIVISION REVIEW9

Aim and challenges11

Challenges12

SWOT13

COMPANY PROMOTING CARACTERISTICS13

PRODUCTION, BRAND AND SERVICES16

PRICE18

Designing Costs Strategies and Programs19

PLACE20

PROMOTION22

INTEGRATED MARKETING STRATEGY MIX24

Budget24

Control24

PROFESSIONAL SUMMARY

IKEA group is one of the best furniture retailers in the world. With its unique combination of form, function and affordability, IKEA recognized itself from other furniture stores. With its achievement in The european countries, IKEA entered the American market with the hope of continuing the success of the claims. Even if it was not very effective initially, that improved through its researching the market and advertisements, Nowadays, IKEA captured main market share in the usa market and also the reputation of staying the fastest-growing furniture store in the US.

INTRODUCTION

Ikea is a company which in turn produce and sells house products, add-ons, bathroom and kitchens for individuals all over the world. The firm opened in 43 by Ingvar Kamprad in Sweden and nowadays can be controlled by the family Kamprad. The name is an acronym that comes from the initials in the founder (I. K) plus the initials in the farm where he grew up fantastic home country (Elmtaryd and Agunnaryd -Sweden-) Ikea has 238 stores in 34 countries with 104000 workers in 44 diverse countries. The headquarter is within Helsingborg, Sweden. In Spain there are plenty of stores given away as in the subsequent picture coming from http://globalizacion-y-economia.blogspot.com:

It is head in the sector of household furniture and it is one of the most prestigious and innovative organization in the world; Ikea has the largest market share from the sector nonetheless it has to be in constant watchful and improve to continue being the leader.

IKEA HISTORY AND ENVIRONMENT

In its begins, Ikea sold pens, wallets and handbags jewellery… however in 1948 the corporation started to sell furnitures. From 1948 to 1953 it only sells his goods by catalog with affordable prices and, to be able to compete, they will decide to available his 1st store in Älmhult (Sweden). At these times, competitors tried to boicot Ikea putting pressure on vendors to finish all their contracts with the company and excluding Ikea of trade fairs to set it out in the market; competition didn´t receive what they wanted and is for that reason that Ikea started to design his personal furnitures (Vertical Integration) and since that minute, the sales have maximize rapidly even as we can see in the following graph by http://globalizacion-y-economia.blogspot.com:

In fact they sell goods in all the universe, especially in The european union as we may observe inside the follow graphical from http://globalizacion-y-economia.blogspot.com:

Studying the areas in which Ikea obtains difficulties incomes to get sales we are able to check in the follow graphical that the region in which Ikea sells one of the most is Indonesia, follow of the United States, France and United Kingdom:

Supply: http://globalizacion-y-economia.blogspot.com

Age20-45

Income levelMedium

Education levelAll

GenderBoth (70% female)

ProfessionAll

Geographical locationWorldwide

Marital statusSingles, wedded, widowed…

IKEA TARGET MARKET

The target market for Ikea are people who find themselves looking for functional furnitures with a good design and cheap rates. п‚ЎTarget market comprises those just starting out who also are in need of fairly cheap, durable furniture. пЃ¬Young family

пЃ¬College student

пЃ¬Single people

п‚ЎTarget market's preferences, the furniture needs to be sufficiently strong to survive frequent moves and young, lively children.

His product market is exclusively furniture market but also carpets, home and bath room accessories…Ikea generates furnitures with modern and utilitarian style; also with and environmental design and style. As...

Referrals: п‚Ў www.ikea.com

п‚Ў www.commercialcloset.org

п‚Ў www.wikipedia.org

п‚Ў www.infurma.es/es/

п‚Ў www.tiempodehoy.com/

п‚Ў http://www.oppapers.com

п‚Ў http://www.dexigner.com

п‚Ў http://winred.com

п‚Ў http://www.tormo.com

http://www.invertia.com

 Art in Artist’s Culture Essay

Art in Artist’s Culture Essay

" Artmaking Practice typically reflects a great artist's society” Explore this kind of statement, with reference to the practice of two artists. My aim in this essay is…...

Read
 nazi Article

nazi Article

The Analysis of Nazi Germany Origins The rise from the Nazi Party began while using appointment of Adolf Hitler as chancellor of Indonesia by Chief executive Paul vonseiten…...

Read