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Multi- Choice 3

 Multi- Choice 3 Article

Multi- Decision 3

1)

________ is the analyze of how persons, groups, and organizations select, buy, make use of, and get rid of goods, solutions, ideas, or perhaps experiences to fulfill their needs and wants. A)

Focus on marketing

B)

Mind mapping

C)

Customer activism

D)

Consumer behavior

E)

Product differentiation

2)

Which of the following would be the best example of a subculture? A)

a religion

B)

a group of good friends

C)

the university

D)

a fraternity or sorority

E)

the occupation

3) Joe is a computer support technician. People in his neighbourhood usually rely upon his ideas for purchasing any computer item or components, as they believe that he features access to much more information on software than the typical consumer. The neighbours can also be aware that Paul has the necessary knowledge and background pertaining to understanding the technical properties with the products. Within this context, Later on can be called a (n) ________. A)

transactional leader

B)

view leader

C)

role style

D)

gate-keeper

E)

foreign marketer

4)

When Gary was a high school student, he enjoyed mountain music and regularly bought hip garments sported by his favorite rock band. Nevertheless , five years later, when ever Gary started to be an accountant, his preference altered toward formal clothing. Which will of the next personal qualities is likely to experienced the most effect on Gary's preferences during his high school graduation days? A)

education

B)

age group

C)

income

D)

sexuality

E)

physical needs

5)

Customers often choose and employ brands which have a brand individuality consistent with that they see themselves, also known as the ________. A)

real self-concept

B)

ideal self-concept

C)

others' self-concept

D)

prohibitive self-concept

E)

suggestive self-concept

6) IKEA has obtained global reputation by offering buyers leading-edge Scandinavian furniture at inexpensive costs. IKEA can be delivering worth to customers who will be ________. A)

cash constrained

B)

time limited

C)

company constrained

D)

value constrained

E)

self-concept constrained

7)

The kick off point for understanding consumer actions is the ________ model through which marketing and environmental stimuli your consumer's consciousness, and a collection of psychological techniques combine with selected consumer attributes to bring about decision techniques and purchase decisions. A)

self-reliance

B)

self-perception

C)

psychogenic

D)

stimulus-response

E)

projective

8)

________ is definitely the process in which we select, organize, and interpret details inputs to create a meaningful photo of the world. A)

Usage

B)

Understanding

C)

Culture pattern

D)

Assimilation

E)

Cognitive dissonance

9)

________ can work to the advantage of internet marketers with strong brands when ever consumers make neutral or ambiguous brand information better. A)

Selective interest

B)

Selective distortion

C)

Selective preservation

D)

Selective choice

E)

Selective embellishment

10)

________ teaches marketers that they can build demand for an item by associating it with strong pushes, using motivating cues, and providing confident reinforcement. A)

Demand theory

B)

Learning theory

C)

Economic theory

D)

Psychological theory

E)

Demographic theory

11)

While Rita verification the yellow pages section of her phone publication looking for a florist, she perceives several other services and products advertised. Nevertheless interesting upon first glimpse, she quickly returns with her primary process of finding a florist. The items that diverted her coming from her first search were most likely trapped in which of the following types of recollection? A)

Short-term recollection...

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