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Musci Industry Infestations

 Musci Sector Pest Dissertation

1 ) 0 Intro

The promoting department of any record label plays a large part in portraying a great artists' image to it is fan base as well as the music industry. Once an artist has produced their music and is ready to be produced public, it is up to the marketing department to make certain that it is made available in all press formats. This is certainly done exclusively through a array of distribution and promotion promotions.

This case will look at the current situation from the music market and review the effect the newest technologies plus the digital world are having in record brands and performers. Firstly by looking at a micro and macro environmental view stage using several analysis models a better understanding can be manufactured from the music sector in its current state. When establishing the basics areas by which record product labels can progress objectives will probably be set and followed by advertising and releasing an up and coming artist with her target audience.

This record designs are called Mystical Records and currently deals with one, up and coming artists referred to as Thallie. Thallie is formerly from Mauritius, however is now based in the UK and is looking for her big break. Backside at home in Mauritius this lady has be compared to the likes of Shakira and Whitney Houston as a result of her vocal style. Thallie is an urban musician, producing tracks in a range of genres from R& B to Dancehall. She has made a name for her self back Mauritius, now feels that is time to take on the international markets specifically to the UK and US music markets.

2 . zero Analysis

The background music industry will be analysed through both a macro and micro environmental aspect. The macro environment will be analysed using a PEST analysis, as a result determining every external elements of the music industry. Evaluating legal factors concerning against the law downloaders which are affecting record label sales, and to create any government action taken to tackle this problem. Economic factors will be analysed in terms of cash flow and income of designers and record labels. The most crucial element getting the technological factors that happen to be also greatly influencing interpersonal factors inside the music industry, through recent developments in social and mobile systems.

Secondly by looking at the micro environment using Porter's (1979) five pushes model an improved understanding of the industries levels profitability. This model shows how customers, opponents, suppliers, vendors and sellers are all affected with the new changes in the music industry. A significant factor towards new changes of power and relationships have been due to advancements in technology over the past few years. The internet has affected various industries, however the surge in social networks and peer-to-peer (P2P) writing systems the industry share of major record labels has become hit hard.

2 . one particular PEST Examination

2 . 1 ) 1 Politics / Legal Factors

• Significant record labeling are getting turned against obtaining information concerning customer marketing communications from telecom companies by European & American Parliaments. This is due to the higher risk of terrorism occurring. (Appendix 2). • This information could be also be accustomed to gain access to private data by the music industry. (Appendix 2). • Many cases have already been held against illegal downloaders by the music industry. (Now over 150 cases in britain, according to the English Phonographic Market. ) (Appendix 2). • A large majority of illegal downloaders obtain music through peer-to-peer (P2P) writing software; therefore by taking legal action against P2P employees, there can be even more00 in dealing with a large number of illegal downloaders. (Appendix 3). • Kazaa (large P2P writing software company) paid $115 million to record labeling in reimbursement due to a case by the Australian Federal Court docket. (This is the largest case of its kind. ) (Appendix 3). • Similar cases took place underneath courts of law in Denmark, Netherlands, Russia, & Taiwan. (Appendix 3). • By placing your signature to agreements with record labeling...

References: Brassington, F & Pettitt, S (2002) Principles of Marketing, 3 rd Edition, Economical Times Prentice Hall, UK.

Davidson, H (1997) A lot more Offensive Marketing, Penguin Literature, UK.

Dibb, SВ & Simkin, LВ (1996)В The Market Segmentation Workbook: Target Promoting for Promoting Managers, Thomson Learning, UK.

Fill, C (2006) Marketing Communications: Engagement, Strategies and Practice, 4th Edition, Financial Times Prentice Area, UK.

Avoir, M. (1979) " Just how competitive makes shape strategy", Harvard Business Review, UNITED STATES.

West, M, Ford, J & Ibrahim, E (2006) Strategic Marketing: Creating Competitive Advantage, Oxford University Press, New York, UNITED STATES.

2 . a couple of Five Causes Model of the Music Industry (Porter, 1979)

= Indirect

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