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Panera Breads

 Panera Loaf of bread Essay

What is Panera Bread's strategy? Which of the five general competitive strategies discussed in Chapter 5 most strongly fit the competitive approach that Panera Bread is usually taking? What kind of competitive benefit is Panera Bread looking to achieve?

The driving concept behind Panera Breads was to offer a premium niche bakery and café knowledge to downtown workers and suburban dwellers. Its artisan sourdough breads made with a crafts- mans attention to top quality and fine detail and its award- winning food handling business expertise created the primary of the menu offerings. Panera Bread specialized in fresh baked goods, made-to-order sandwiches on recently baked breads, soups, salads, custom roasted coffees, and other café refreshments. Panera's target audience was city workers and suburban dwellers looking for a quick-service meal and a more great looking dining knowledge than that offered by classic fast food eating places.

Panera Bread's distinctive menu, signature café design, inviting ambience, operating systems, and unit location strategy allowed this to be competitive successfully in five submarkets of the food-away- from-home sector: breakfast, lunch time, daytime ‘‘chill out'' (the time between breakfast and lunch time and between lunch and dinner once customers went to its bakery-cafés to take a break from their daily activities), lumination evening service for eat-in or take-out, and take-home bread. 5 years ago, Panera started out enhancing the menu in manners that would at- tract more diners during the evening meal hours. Management's long term objective and strategic intention was to generate Panera Breads a country wide recognized name brand and to always be the major restaurant owner in the niche bakery-café part. According to Scott Davis, Panera's elderly vice president and chief principle officer, the corporation was aiming to succeed by " getting better than the guys across the street” and producing the experience of dining at Panera so desirable that buyers would be happy to pass by the outlets of other fast-casual restaurant competition to dine at a nearby Panera Bread bakery-cafe.

Management thought that its concept provided growth potential in suv markets adequate to grow the number of Panera bread locations by seventeen percent annually through 2010 and to accomplish earnings per share growth of 25 percent yearly. Panera Bread's growth technique was to monetize on Panera's market potential by starting both company-owned and franchised Panera Breads locations as fast as was wise. So far, franchising had been an essential component of the industry�s efforts to broaden the market penetration. Panera Bread had structured its business around company-owned bakery-café procedures, the business operations, and fresh cash operations; the new bread device supplied dough to all Panera Bread retailers, both company-owned and franchised.

Panera Bread competes over a Broad Difference strategy. This can be a strategy seeking to differentiate the company's product offerings from rivals' in ways that will appeal into a broad range of buyers. A few examples that this business offers beneath the Broad Differentiation strategy can be fresh dough making functionality, consistent quality and efficiency, more economical to concentrate the dough-making procedures in a few establishments dedicated to that function, dining atmosphere, free WI-Fi, rivalling successfully in five submarkets, and extensive willingness of customers to make an effort dining in other parts of the day. What does a SWOT analysis of Panera Bread reveal about the complete attractiveness of its situation? Does the organization have any kind of core expertise?

Talents:

Site: Placing them in strip malls and city neighborhoods. Effective in 5 submarkets such as breakfast, lunch, day time, chill out, light nighttime fair and take out. The way in which that they have create franchising was a strength on their behalf as a corporation.

My personal Panera Rewards: Building relationships with devoted customers will be essential for increasing sales. The reward...

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