Assignment #3 Accounts Receivable and Credit rating Sales Part A--Optional Exercises 1 . Credit rating Sales Program Flowchart Peach Blossom Cologne Company Credit rating Sales…...Read
1 . Examine following passage and clarify the process this kind of firm may well go through to succeed in this specific online strategy - how and so why this company reach to use this decision. Also explain benefits this company may get by using this specific web marketing strategy. In addition , recommend any modification of strategy based on SWOT analysis. Bakery chain Tous Les Jours introduces two varieties of " Kim Yu-na bread, ГўВЂВќ named after the most popular Korean physique skater. The flavors, selected by Betty herself, are the sweet potato and cream bread, and the kaya bun. The company stated that the proceeds will go to various charities chosen by Kim. The breads will be distributed nationwide. ГўВ–В how the corporation reach to work with this decision
they must go through this procedure to make the decision specific approach " marketplace situation analysis ГўВ†' SWOT analysis ГўВ†' specifications of marketing objectives ГўВ†' to choose marketing strategy(considering 4P's) ГўВ†' to prepare action courses and financial constraints Г‚В
a. first step: marketplace situation evaluation
tous les jours could have analyzed their market what really it really is, what they encounter and so forth. for example , nowadays the younger generation like college students tend to consume instant foodstuff (like bread) instead of food more and more. therefore, the product sales amounts of those kind of industry increase quickly. additionally , sociocultural trends will be changing. that is certainly, there are actually some styles that regard social contribution or charitable trust as their responsibility. they also might think they should appeal the young era who is primary customers because industry. in conclusion, marketing scenario will be examined ahead of referred to specific technique Г‚В
w. second step: SWOT evaluation
ГўВ†' precisely what is strength
- tous les jours has a famous and popular manufacturer which can charm the customer - the customer feels that organization is good for customer service and has a crystal clear circumstance. -- they have a large number of retail outlets which will spread out countrywide and so on Г‚В
ГўВ†' what is weakness
-- their cost is a little bit more costly than other neighborhood stores' because of franchise fee - they may have kind of not familiar name to get korean persons.
ГўВ†' what's option
- customer's preference(need) is changing into instant meals, especially young adults. - korean language people believe our food that is gathered in our agricultural areas is definitely nutritive and safe. - at present, social responsibility of the organization is highlighted such as contributions, environment-friendly merchandise and so on. Г‚В
ГўВ†' exactly what is threat
- there are many opponents like regional stores and multinational shops. - they will encounter food-polluted problem in the event they avoid control their particular suppliers. - bread is simple to go awful.
information obtained from the marketplace situation analysis is properly structured through a SWOT analysis as mentioned. Г‚В
c. third step: specs of marketing objectives
- they will build all their specific target to achieve measurably such as sales amount. - they will introduce their cultural role just like charities
d. to select of industry strategy
in cases like this, I think SO strategy (strength and opportunity) is selected. and they also will certainly narrow down marketing strategy specifically applying marketing combine process for instance ,
young students who like kim you-na, famous young skater are considered because target market segments. similarily, toujours has decided to position two kind of breads as ellie yu-na's taste and connected to charities. finally, two varieties of bread will be considered as the breads which make the sports improve and do charities within their young client. accordingly, tous les jours'marketing blend include 'the product' which can be made to entice young people and which is uniquely kim yu-na's taste, 'place' provided through tous les jours's outlet which will spread out country wide, 'pricing' the young people are able to afford to buy the breads, promo strategy that reinforce their own positioning approach using well-known sports idol, kim yu-na. Г‚В
ГўВ–В results this kind of firm may get from using this type of...