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The Man Behind the Brand

 The Man Behind the Brand Article

January 4th 2012

English Formula 101

The person behind the brand name

A Canadian native Dov Charney is a man that is so captivated by the American culture that he started his retail and wholesales organization named American Apparel. His company is well known for its provocative and controversial advertising strategies. The sexually stimulating ads have been belittled, but have also been praised because of their honesty and the fact that they do not airbrush their particular models in ads. His leadership abilities, which this individual feels delivers creativity will be the source of it all. CEO Dov Charney says, " The vision for this brand can be its heritage. It's just like liberty, house, pursuit of delight for every guy worldwide. That is my America. ” This leads to believe that Charney portrays Americans (mainly the woman) to be provocative. Liberty to exploit girl, the stigma of woman being regarded as Property is a pursuit of delight for every guy worldwide. His America is all screwed up.

One of the things consumer doesn't know about manufacturers, is that there exists almost an inside motive after that just making more money. Dov Charney room motive sexual intercourse. This ad that I found was disturbing. The initial perspective was to offer gray underwear; this advertising is a two-panel ad using a lovely fresh female model. In the initially panel you never see her face. Everything you see is her naked back and certainly the off white underwear which is the product for sale. In my first paragraph I mentioned Charney perceiving female as real estate. This ad demonstrates that my theory on his notion maybe right. The bottom panel shows the young lady resting on her stomach in between the legs of any man. Her face can be viewed but sadly her attractive face with the crouch of this man; who will be also using grey under garments. And the most annoying part of everything is whilst she appears up at the camera, the young lady tongue is placed within the man genital area. These kinds of young women who model for anyone ads are teens, 18 and over. Bulk are...

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